CNN Money & The Business Insider Feature iRa in Top 10 Most Expensive iPhone Apps Article
by Adrienne
August 12, 2009
The article by Dan Frommer features quotes from Lextech Labs CEO Alex Bratton that explain why the company decided on the $900 price point.
Frommer writes, "Why charge so much? Because for the people who are buying the app, it's actually a relatively small cost. Bratton says his target customers are monitoring security systems for corporations, government organizations, universities, etc., that can run more than half a million dollars. For them, a $900 app is just part of the cost of doing business. Especially when the alternative -- getting a custom piece of hardware developed, instead of using off-the-shelf iPhones and iPod touches -- costs thousands per gadget."
in








